出版品
輔仁管理評論 刊物檢索
搜尋「關鍵字：customer loyalty 」，共有「1」筆資料列表如下。
Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects
期數：第11卷 - 第1期
作者 / 鄭士蘋 單位名稱 / 輔仁大學企業管理學系
摘要 / This study examines market structure variables closely linked with customer loyalty. Two particular aspects of market structure are studied, namely, alternative attractiveness and switching costs. I...
customer loyalty，alternative attractiveness，switching costs，service